Clubindustry

Does your club have a unique design element that you’d like to show off to Club Industry readers? If so, drop me a line at stephanie.bloyd@penton.com. Your club could be included in an August feature story on cool club designs. One facility I selected for the story has a working kitchen at the front desk! Be sure to watch for the article in the August print issue, and check your inbox for a special report on club design that also will come out that month.

A recent study shows that your members might be just a phone call or two away from getting back into your club. The study, conducted by Stanford University, showed that people who received one phone call about every three weeks exercised more than those who did not. more

I have a crazy story for you that might make you envious. How loyal are your members to your company’s brand? Are they loyal enough to wear your T-shirts around town? Are they loyal enough to carry your branded bag, coffee mug or water bottle around with them? Are they loyal enough to tell their friends about you, join your Facebook page and follow you on Twitter? Maybe. If so, congrats. But are they loyal enough to brand themselves with your logo? Probably not. more

We tried something different last week at Club Industry East in New York—a group exercise competition in our Club Studio area. We have presented group fitness activities before, more

In the publishing world, getting a Maggie is a nice little feat. But since you’re not from the publishing world, let me explain what I mean by “getting a Maggie,” in case you think it’s akin to getting a wedgie or something. more

A recent study found that obese kids are more likely to be bullied than thin kids, regardless of their gender, race, socioeconomic status, social skills or academic achievement. And past studies found that obese kids who are bullied are more susceptible to depression, anxiety and loneliness. That’s really sad, especially since it’s mostly preventable. more