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	<title>Club Industry Blog</title>
	<link>http://blog.clubindustry.com/fitnessbusinessproblog</link>
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		<title>Strrrreeeeeetch and Shrink</title>
		<description>Yesterday began with early morning workouts, but I did a little different workout from what I normally do. Yes, I tried out the Precor EFX and AMT, but that was just a warm-up. My real “workout” was a stretch at the Tailored Flexibility booth. Aaron Taylor, the owner (kind of ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/13/strrrreeeeeetch-and-shrink/</link>
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		<title>On the Floor</title>
		<description>So, most of the rest of yesterday was spent walking the trade show floor visiting various vendors and running into people from the industry who I only get to see at conferences.  </description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/12/on-the-floor/</link>
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		<title>Malcolm Wants to Start a Revolution</title>
		<description>So, how long do we have to wait for a fitness revolution? According to Malcolm Gladwell, author of “Blink” and “Tipping Point,” not long. Any revolution can happen almost overnight. 
Gladwell was the keynote speaker yesterday at the IHRSA conference (sporting a tamed-down hairdo that made him look less like ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/12/malcolm-wants-to-start-a-revolution/</link>
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		<title>Distinguished Service and a Guitar Riff</title>
		<description>Yesterday morning’s all-conference gathering began with a few awards and a not-so-award-worthy performance. (Although it was fun to see the IHRSA board loosen up.)  </description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/12/distinguished-service-and-a-guitar-riff/</link>
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		<title>Welcome to the Evening</title>
		<description>After the keynote presentation, I made my way to the Hard Rock Hotel, where Club One was hosting a reception in the Float Lounge, a swank and moodily lit location. I had a chance to meet to speak with Sal Pelligrino of Les Mills, who was excited about the company’s ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/11/welcome-to-the-evening/</link>
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		<title>Awards and Chris Berman</title>
		<description>After sitting in on the REX Roundtables, I headed to the awards presentation and keynote address. 
The Associate Member of the Year award went to Balanced Body, which was represented by its president, Ken Endelman. The award, which is presented to a company for its contributions to IHRSA and the ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/11/awards-and-chris-berman/</link>
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		<title>Small Giants at IHRSA</title>
		<description>I arrived in San Diego yesterday afternoon to a partly cloudy day and intermittent sprinkles. However, that didn’t stop the IHRSA 2010 show, which was in full swing with seminars yesterday. 
I headed over to the San Diego Convention Center to catch the last portion of the REX Roundtables. Unfortunately, ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/11/small-giants-at-ihrsa/</link>
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		<title>We&#8217;re All A-Twitter at IHRSA</title>
		<description>With today’s opening of the International, Health, Racquet and Sportsclub Association (you know it better as IHRSA) show in San Diego, Club Industry will be there covering all the latest (equipment) and greatest (events) through Saturday. </description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/10/all-a-twitter-at-ihrsa/</link>
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		<title>Wellbridge Gives Boulder the Treatment</title>
		<description>Last week, I was in Boulder, CO, and had the pleasure of taking a tour of the new Colorado Athletic Club, managed by Wellbridge. It’s actually one of two new facilities in Colorado for Wellbridge. (The other is in Denver.) The interior design fits right into the Boulder "outdoorsy" feel, ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/05/wellbridge-gives-boulder-the-treatment/</link>
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		<title>Exercise as Medicine</title>
		<description>This article in USA Today got me thinking. It talks about a military investigation into why commanders sent soldiers from Fort Wainwright, AK, back to Iraq after doctors recommended that they lay low and recuperate from existing wounds. It cites Army statistics that found 16 percent of soldiers are non-deployable ...</description>
		<link>http://blog.clubindustry.com/fitnessbusinessproblog/2010/03/03/exercise-as-medicine/</link>
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